JOE BOXER，1985年誕生於美國，在國外以其乖張的個性，通過在產品中融入新穎獨特、大膽創新的設計，輕而易舉就占領了配飾、家居、休閑、運動產品等領域。

2018年JOE BOXER正式登陸中國，在保留母品牌幽默基因的基礎上，提出“不潮不好玩”的品牌個性理念，用充滿想象力的流線和色彩塑造潮流箱包精品。

Joe Boxer was born in 1985 in the United States，Let consumption be highly respected in the accessories, household, leisure, sports products and other fields, with grandiose personality and unique bold design.

Joe Boxer operated in China in 2018，on the brand concept, Inherit the humor gene of the mother brand and put forward the concept of "not popular, not fun"，on the products, to create with imaginative flow and color，and then create popular, high-quality products